Andie Crosby has over 30 years’ marketing and business development experience working with iconic brands such as Nike, Apple, Gap, Proctor & Gamble and magazines such as Rolling Stone, Glamour, and Vanity Fair. In 2010, her personal interest in health and wellness converged with an opportunity to build and lead the first marketing team at The Institute for Functional Medicine (IFM). She was the driving force behind a 13x increase in the number of clinicians trained by IFM and a resulting surge in awareness and demand for functional medicine amongst both patients and practitioners. She went on to run the Strategic Partnerships and Innovations team working across the ecosystem to create and nurture alliances to further the adoption of functional medicine.

In 2019, Andie joined two of her colleagues, Tom Blue and Laurie Hofmann, to form Ovation Lab. Ovation Lab provides expert consulting services for innovators, early-stage and start-up ventures, market leaders, and health systems who are developing new products, services, technologies, and delivery channels to play a significant, high-impact role in the dynamic and rapidly growing personalized & functional health market.

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