Particularly in the healthcare field, marketing through trade shows and conferences can be the most effective channel for reaching a professional audience.

Four of Calroy’s executives – CEO Ed Hoyt, Chief Scientific Officer Dr. Chen Chen, Chief Medical Officer Dr. Derrick DeSilva, and Sales Consulting Director William Sotka — have decades of experience in the successful use of trade shows as a marketing channel.

The team’s expertise in pre-show marketing, booth design, face-to-face sales, and post-show follow-up, has resulted in millions of dollars of total sales across a broad spectrum of medical devices and nutritional products.

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