Multi-level marketing (or network marketing) remains one of the most powerful channels for launching new products and driving exponential sales growth. By engaging tens of thousands of independent distributors, who not only sell the product but also seek other distributors to do the same, a well constructed MLM can expand faster than any other marketing channel.
Designing and leading a successful MLM company requires a unique set of skills that can only be acquired by years of direct experience.
Calroy’s CEO Ed Hoyt founded Infinity 2, an MLM focused on wellness products. Under Mr. Hoyt’s leadership, the company grew to over $150 million in total sales, with operations in 13 countries. His company served over 5,500 health care professionals worldwide, in addition to some 100,000 independent sales representatives.