When marketing medical devices and wellness products, traditional advertising and PR is often best used in a support role, to build brand awareness and prepare the ground for a personal sales approach. Tools that can be deployed include:

  • TV advertising
  • Radio advertising
  • Print advertising
  • Print collateral
  • Direct mail
  • Public relations

Calroy’s expertise in these fields is contributed primarily by our Chief Marketing Officer, Jon Ward. His experience includes the co-ownership of a successful advertising agency in Phoenix Arizona, which served a wide spectrum of clients from billion-dollar corporations to small startup enterprises, using all the primary advertising channels.

Mr. Ward has also spent many years as a leading copywriter and branding consultant, developing and implementing positioning strategies, in particular for newly launched wellness products in the direct sales industry.

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