When marketing medical devices and wellness products, traditional advertising and PR is often best used in a support role, to build brand awareness and prepare the ground for a personal sales approach. Tools that can be deployed include:

• TV advertising
• Radio advertising
• Print advertising
• Print collateral
• Direct mail
• Public relations

Calroy’s expertise in these fields is contributed primarily by our Chief Marketing Officer, Jon Ward. His experience includes the co-ownership of a successful advertising agency in Phoenix Arizona, which served a wide spectrum of clients from billion-dollar corporations to small startup enterprises, using all the primary advertising channels.

Mr. Ward has also spent many years as a leading copywriter and branding consultant, developing and implementing positioning strategies, in particular for newly launched wellness products in the direct sales industry.